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Girja Tiwari

An Overview of Social Media Tools - 0 views

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    An Overview of Social Media Tools.The term Web 2.0 was first mentioned publicly in December 2003. The Magazine CIO, a trade magazine for IT managers and IT service providers mentioned the term in the article "2004 - The Year of Web Services........Read Full Text
wjack3047

Impact of Social Media on SEO - 0 views

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    Impact of Social Media On SEO has been long debated. True that social media is not a direct cause for the rankings in the search result. However, as the digital world has seen a remarkable shift when social networks appearing in the search engines. The relationship between SEO and social media is blurred. So, I plunged into researching and presenting you the substance in between the lines, how social media impacts the SEO.
jelyndelatorre

Social/Digital Media Courses - 1 views

Your courses offered are very interesting :) http://www.colinshinkin.com/jelyndelatorre/about-virtualassistants/blog/

Mike Wesch

The Internet and Social Life (Annual Review of Psychology 2004) - 1 views

  • However, the Internet is not merely the Swiss army knife of communications media. It has other critical differences from previously available communication media and settings (see, e.g., McKenna & Bargh 2000), and two of these differences especially have been the focus of most psychological and human-computer interaction research on the Internet. First, it is possible to be relatively anonymous on the Internet, especially when participating in electronic group venues such as chat rooms or newsgroups. This turns out to have important consequences for relationship development and group participation. second, computer-mediated communication (CMC) is not conducted face-to-face but in the absence of nonverbal features of communication such as tone of voice, facial expressions, and potentially influential interpersonal features such as physical attractiveness, skin color, gender, and so on. Much of the extant computer science and communications research has explored how the absence of these features affects the process and outcome of social interactions.
  • Sproull & Kiesler (1985) considered CMC to be an impoverished communication experience, with the reduction of available social cues resulting in a greater sense or feeling of anonymity. This in turn is said to have a deindividuating effect on the individuals involved, producing behavior that is more self-centered and less socially regulated than usual. This reduced-information model of Internet communication assumes further that the reduction of social cues, compared to richer face-to-face situations, must necessarily have negative effects on social interaction (i.e., a weaker, relatively impoverished social interaction).
  • The relative anonymity of the Internet can also contribute to close relationship formation through reducing the risks inherent in self-disclosure. Because selfdisclosure contributes to a sense of intimacy, making self-disclosure easier should facilitate relationship formation. In this regard Internet communication resembles the "strangers on a train" phenomenon described by Rubin (1975; also Derlega & Chaikin 1977). As Kang (2000, p. 1161) noted, "Cyberspace makes talking with strangers easier. The fundamental point of many cyber-realms, such as chat rooms, is to make new acquaintances. By contrast, in most urban settings, few environments encourage us to walk up to strangers and start chatting. In many cities, doing so would amount to a physical threat."Overall, then, the evidence suggests that rather than being an isolating, personally and socially maladaptive activity, communicating with others over the Internet not only helps to maintain close ties with one's family and friends, but also, if the individual is so inclined, facilitates the formation of close and meaningful new relationships within a relatively safe environment.
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  • STIGMATIZED IDENTITIES McKenna & Bargh (1998) reasoned that people with stigmatized social identities (see Frable 1993, Jones et al. 1984), such as homosexuality or fringe political beliefs, should be motivated to join and participate in Internet groups devoted to that identity, because of the relative anonymity and thus safety of Internet (compared to face-to-face) participation and the scarcity of such groups in "real life." Moreover, because it is their only venue in which to share and discuss this aspect of their identity, membership in the group should be quite important to these people, and so the norms of such groups should exert a stronger than usual influence over members' behavior. This prediction was confirmed by an archival and observational study of the frequency with which stigmatized-group members posted messages to (i.e., participated in) the group: Unlike in other Internet groups, participation increased when there was positive feedback from the other group members and decreased following negative feedback (McKenna & Bargh 1998, Study 1).
  • ON-LINE SUPPORT In harmony with these conclusions, Davison et al. (2000) studied the provision and seeking of social support on-line by those with grave illnesses, and found that people used Internet support groups particularly for embarrassing, stigmatized illnesses such as AIDS and prostate cancer (and also, understandably, for those illnesses that limit mobility such as multiple sclerosis). The authors point out that because of the anxiety and uncertainty they are feeling, patients are highly motivated by social comparison needs to seek out others with the same illness (p. 213), but prefer to do this on-line when the illness is an embarrassing, disfiguring, or otherwise stigmatized one, because of the anonymity afforded by Internet groups (p. 215).
  • Accordingly, Kang (2000) has argued that one potential social benefit of the Internet is to disrupt the reflexive operation of racial stereotypes, as racial anonymity is much easier to maintain on-line than off-line. For example, studies have found that African Americans and Hispanics pay more than do white consumers for the same car, but these price differences disappear if the car is instead purchased on-line (Scott Morton et al. 2003).
  • Yet racism itself is socially stigmatized-especially when it comes to extreme forms such as advocacy of white supremacy and racial violence (see McKenna & Bargh 1998, Study 3). Thus the cloak of relative anonymity afforded by the Internet can also be used as a cover for racial hate groups, especially for those members who are concerned about public disapproval of their beliefs; hence today there are more than 3000 websites containing racial hatred, agendas for violence, and even bomb-making instructions (Lee & Leets 2002). Glaser et al. (2002) infiltrated such a group and provide telling examples of the support and encouragement given by group members to each other to act on their hatreds. All things considered, then, we don't know yet whether the overall effect of the Internet will be a positive or a negative one where racial and ethnic divisions are concerned.
  • People are not passively affected by technology, but actively shape its use and influence (Fischer 1992, Hughes & Hans 2001). The Internet has unique, even transformational qualities as a communication channel, including relative anonymity and the ability to easily link with others who have similar interests, values, and beliefs. Research has found that the relative anonymity aspect encourages self-expression, and the relative absence of physical and nonverbal interaction cues (e.g., attractiveness) facilitates the formation of relationships on other, deeper bases such as shared values and beliefs. At the same time, however, these "limited bandwidth" features of Internet communication also tend to leave a lot unsaid and unspecified, and open to inference and interpretation.
  • As Lea & Spears (1995) and O'Sullivan (1996) have noted, studying how relationships form and are maintained on the Internet brings into focus the implicit assumptions and biases of our traditional (face-to-face) relationship and communication research literatures (see Cathcart & Gumpert 1983)-most especially the assumptions that face-to-face interactions, physical proximity, and nonverbal communication are necessary and essential to the processes of relating to each other effectively. By providing an alternative interaction setting in which interactions and relationships play by somewhat different rules, and have somewhat different outcomes, the Internet sheds light on those aspects of face-to-face interaction that we may have missed all along. Tyler (2002), for example, reacting to the research findings on Internet interaction, wonders whether it is the presence of physical features that makes face-to-face interaction what it is, or is it instead the immediacy of responses (compared to e-mail)? That's a question we never knew to ask before.
  • Spears et al. (2002) contrasted the engineering model with the "social science" perspective on the Internet, which assumes instead that personal goals and needs are the sole determinant of its effects. [In the domain of communications research, Blumler & Katz's (1974) "uses and gratifications" theory is an influential version of this approach.] According to this viewpoint, the particular purposes of the individuals within the communication setting determine the outcome of the interaction, regardless of the particular features of the communication channel in which the interaction takes place.The third and most recent approach has been to focus on the interaction between features of the Internet communication setting and the particular goals and needs of the communicators, as well as the social context of the interaction setting (see Bargh 2002, McKenna & Bargh 2000, Spears et al. 2002). According to this perspective, the special qualities of Internet social interaction do have an impact on the interaction and its outcomes, but this effect can be quite different depending on the social context. With these three guiding models in mind, we turn to a review of the relevant research.
robertp885

Buy Soundcloud Premium Accounts - Real, Bulk & Verified - 0 views

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    Buy Soundcloud Premium Accounts Introduction The use of social media has swept the globe. Globally, there are already over 3 billion active social media users, and that figure is rising. With 175 million active members, Soundcloud is one of the most widely used social networking sites. A excellent place for bands and aspiring musicians to share their music is Soundcloud. It is also a fantastic method to meet other music fans. You can interact with more people and market your music more effectively by purchasing Soundcloud accounts. What are Soundcloud Accounts? Users of the social networking site Soundcloud can upload, record, and share audio tracks. In that users may follow other users, "like," and comment on music, as well as share tracks with other users, it functions similarly to other social media sites. In contrast to other social media sites, Soundcloud focuses exclusively on sharing and streaming audio tracks. Buy SoundCloud Premium Accounts Accounts on Soundcloud can be easily and for free created. A password and an email address are all you need. You can start following other users, listening to music, and sharing your own tracks once you've registered an account. Also, you may make playlists, which are collections of songs you can play at any moment. What are the features of Soundcloud Account? User advantages of Soundcloud accounts are numerous. The fact that users can upload an endless amount of music is perhaps the most significant. This is perfect for musicians who want to spread their music without worrying about storage restrictions. Also, Soundcloud accounts give users access to resources for sharing and promoting their tunes. Users can embed tracks on their websites or blogs, for instance, or post tunes directly to their social media profiles. What are the benefits of buying Soundcloud Accounts? There are several advantages to purchasing Soundcloud accounts that you can profit from. You will be able to increase the number of individual
Mike Wesch

The Code of Best Practices in Fair Use for Media Literacy Education -- Publications -- ... - 0 views

  • Media literacy is the capacity to access, analyze, evaluate, and communicate messages in a wide variety of forms.
  • Like literacy in general, media literacy is applied in a wide variety of contexts—when watching television or reading newspapers, for example, or when posting commentary to a blog. Indeed, media literacy is implicated everywhere one encounters information and entertainment content.
  • The foundation of effective media analysis is the recognition that: • all media messages are constructed • each medium has different characteristics and strengths and a unique language of construction • media messages are produced for particular purposes • all media messages contain embedded values and points of view • people use their individual skills, beliefs, and experiences to construct their own meanings from media messages • media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process Making media and sharing it with listeners, readers, and viewers is essential to the development of critical thinking and communication skills. Feedback deepens reflection on one’s own editorial and creative choices and helps students grasp the power of communication.
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    Media literacy is the capacity to access, analyze, evaluate, and communicate messages in a wide variety of forms.
getfollow

Buy social media services Real, active, and cheep - 0 views

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    We offer Social Media Services real and active. Our service is high quality and our prices are reasonable. Our service is professional and fast. We offer a variety of services that will increase your engagement. You can buy real followers, likes, and views to make your social media presence more visible. We can provide our clients with high-quality services. We have specialists who are specialists in their field. We have the best Social Media Marketing Service available. All our services are 100% real and active, so you can be sure that your Mango-Grow is working for you.
Adam Bohannon

"The Not-So-Hidden Politics of Class Online" danah boyd - 0 views

  • Structurally, social networks are driven by homophily even when there are individual exceptions. And sure enough, in the digital world, we see this manifested right before our eyes.
  • One thing to keep in mind about social media: the internet mirrors and magnifies pre-existing dynamics.
  • In many ways, the Internet is providing a next generation public sphere. Unfortunately, it's also bringing with it next generation divides. The public sphere was never accessible to everyone. There's a reason than the scholar Habermas talked about it as the bourgeois public sphere. The public sphere was historically the domain of educated, wealthy, white, straight men. The digital public sphere may make certain aspects of public life more accessible to some, but this is not a given. And if the ways in which we construct the digital public sphere reinforce the divisions that we've been trying to break down, we've got a problem.
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  • Although most of you call these sites "social networking sites," there's almost no networking going on. People use these sites to connect to the people they know.
  • 1) Social stratification is pervasive in American society (and around the globe). Social media does not magically eradicate inequality. Rather, it mirrors what is happening in everyday life and makes social divisions visible. What we see online is not the property of these specific sites, but the pattern of adoption and development that emerged as people embraced them. People brought their biases with them to these sites and they got baked in. 2) There is no universal public online. What we see as user "choice" in social media often has to do with structural forces like homophily in people's social networks. Social stratification in this country is not cleanly linked to race or education or socio-economic factors, although all are certainly present. More than anything, social stratification is a social networks issue. People connect to people who think like them and they think like the people with whom they are connected. The digital publics that unfold highlight and reinforce structural divisions.
  • 3) If you are trying to connect with the public, where you go online matters. If you choose to make Facebook your platform for civic activity, you are implicitly suggesting that a specific class of people is more worth your time and attention than others. Of course, splitting your attention can also be costly and doesn't necessarily mean that you'll be reaching everyone anyhow. You're damned if you do and damned if you don't. The key to developing a social media strategy is to understand who you're reaching and who you're not and make certain that your perspective is accounting for said choices. Understand your biases and work to counter them. 4) The Internet has enabled many new voices to enter the political fray, but not everyone is sitting at the table. There's a terrible tendency in this country, and especially among politically minded folks, to interpret an advancement as a solution. We have not eradicated racism. We have not eradicated sexism. We have not eradicated inequality. While we've made tremendous strides in certain battles, the war is not over. The worst thing we can do is to walk away and congratulate ourselves for all of the good things that have happened. Such attitudes create new breeding grounds for increased stratification.
Im Funny

Social Media Explained - 0 views

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    Social Media Explained
Adam Bohannon

Businesses told to exploit social media - 0 views

  • "The move toward social media is as big a change as Gutenberg and the printing press," said Karl Long, a product manager at Nokia. "Social media is the ability for anyone to publish anything without any cost."
  • Panelists said the social media sites are changing communications.
  • The panelists said businesses are beginning to recognize the benefits of having conversations with consumers.
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  • businesses can learn from young people who create their own sites.
  • Social media can be used to create word-of-mouth advocacy for products or services,
  • real estate agents, for instance, are using Web sites that include reviews from clients after their homes have been sold.
Adam Bohannon

Open Reasoning: Some data points on social media - 0 views

  • It is based on an online research study conducted in September 2007 and illustrates the way in which use of social media varies within the IT professional community. Please don't take the absolute percentages literally as this was a self-selecting sample which would have been biased towards those with an interests in social media
  • You should also bear in mind that research over 6 months old (as this is) will not necessarily reflect the position today in such a fast moving area like social media. We'll repeat this study at some point and do some proper trending, but in the meantime, here are the raw charts - deliberately without commentary:
Adam Bohannon

Social Media still on rise: Comparative global study - 0 views

  • sian markets (not including Japan) are leading in terms of participation, creating more content than any other region
  • Asian markets (not including Japan) are leading in terms of participation, creating more content than any other region
  • 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos
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  • 23% of social network users have installed an application – 18% of bloggers have installed applications in their blog templates
  • Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide, China has the largest blogging community in the world with 42m bloggers) – 73% have read a blog, 45% have started a blog
  • Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs
  • Interestingly, comments on news websites show almost no increase
  • Estimated 272m users world-wide.
  • Users are posting variety of content – 55% uploaded photos – 21% installed applications – 23% uploaded video • Social Networks becoming social utilities for managing peer to peer relationships: 74% use them to message friends
Mike Wesch

Measuring Classroom Progress: 21st Century Assessment Project Wants Your Inpu... - 8 views

  • “21st Century Literacies” compiled by Cathy N. Davidson Media theorist and practitioner Howard Rheingold has talked about four “Twenty-first Century Literacies”—attention, participation, collaboration, and network awareness—that must to be addressed, understood and cultivated in the digital age. (see, http://www.sfgate.com/cgi-bin/blogs/rheingold/category?blogid=108&cat=2538). Futurist Alvin Toffler argues that, in the 21st century, we need to know not only the three R’s, but also how to learn, unlearn, and relearn.  Expanding on these, here are ten “literacies” that seem crucial for our discussion of “This Is Your Brain on the Internet.” •  Attention:  What are the new ways that we pay attention in a digital era?  How do we need to change our concepts and practices of attention for a new era?  How do we learn and practice new forms of attention in a digital age? •  Participation:  Only a small percentage of those who use new “participatory” media really contribute.  How do we encourage meaningful interaction and participation?  What is its purpose on a cultural, social, or civic level? •  Collaboration:  How do we encourage meaningful and innovative forms of collaboration?  Studies show that collaboration can simply reconfirm consensus, acting more as peer pressure than a lever to truly original thinking.  HASTAC has cultivated the methodology of “collaboration by difference” to address the most meaningful and effective way that disparate groups can contribute. •  Network awareness:  What can we do to understand how we both thrive as creative individuals and understand our contribution within a network of others?  How do you gain a sense of what that extended network is and what it can do? •  Design:  How is information conveyed differently in diverse digital forms?  How do we understand and practice the elements of good design as part of our communication and interactive practices? •  Narrative, Storytelling:  How do narrative elements shape the information we wish to convey, helping it to have force in a world of competing information? •  Critical consumption of information:  Without a filter (such as editors, experts, and professionals), much information on the Internet can be inaccurate, deceptive, or inadequate.  Old media, of course, share these faults that are exacerbated by digital dissemination.  How do we learn to be critical?  What are the standards of credibility? •  Digital Divides, Digital Participation:  What divisions still remain in digital culture?  Who is included and who is excluded and how do basic aspects of economics, culture, and literacy levels dictate not only who participates in the digital age but how we participate? •  Ethics and Advocacy:  What responsibilities and possibilities exist to move from participation, interchange, collaboration, and communication to actually working towards the greater good of society by digital means in an ethical and responsible manner? •  Learning, Unlearning, and Relearning:  Alvin Toffler has said that, in the rapidly changing world of the twenty-first century, the most important skill anyone can have is the ability to stop in one’s tracks, see what isn’t working, and then find ways to unlearn old patterns and relearn how to learn.  This requires all of the other skills in this program but is perhaps the most important single skill we will teach.  It means that, whenever one thinks nostalgically, wondering if the “good old days” will ever return, that one’s “unlearning” reflex kicks in to force us to think about what we really mean with such a comparison, what good it does us, and what good it does to reverse it.  What can the “good new days” bring?  Even as a thought experiment—gedanken experiment—trying to unlearn one’s reflexive responses to change situation is the only way to become reflective about one’s habits of resistance.
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    ""21st Century Literacies" compiled by Cathy N. Davidson Media theorist and practitioner Howard Rheingold has talked about four "Twenty-first Century Literacies"-attention, participation, collaboration, and network awareness-that must to be addressed, understood and cultivated in the digital age. (see, http://www.sfgate.com/cgi-bin/blogs/rheingold/category?blogid=108&cat=2538). Futurist Alvin Toffler argues that, in the 21st century, we need to know not only the three R's, but also how to learn, unlearn, and relearn. Expanding on these, here are ten "literacies" that seem crucial for our discussion of "This Is Your Brain on the Internet." * Attention: What are the new ways that we pay attention in a digital era? How do we need to change our concepts and practices of attention for a new era? How do we learn and practice new forms of attention in a digital age? * Participation: Only a small percentage of those who use new "participatory" media really contribute. How do we encourage meaningful interaction and participation? What is its purpose on a cultural, social, or civic level? * Collaboration: How do we encourage meaningful and innovative forms of collaboration? Studies show that collaboration can simply reconfirm consensus, acting more as peer pressure than a lever to truly original thinking. HASTAC has cultivated the methodology of "collaboration by difference" to address the most meaningful and effective way that disparate groups can contribute. * Network awareness: What can we do to understand how we both thrive as creative individuals and understand our contribution within a network of others? How do you gain a sense of what that extended network is and what it can do? * Design: How is information conveyed differently in diverse digital forms? How do we understand and practice the elements of good design as part of our communication and interactive practices? * Narrative, Storytelling: How do na
Mike Wesch

Participative Pedagogy for a Literacy of Literacies - Freesouls - 0 views

  • Does knowing something about the way technical architecture influences behavior mean that we can put that knowledge to use?
  • Can inhumane or dehumanizing effects of digital socializing be mitigated or eliminated by better media design?
  • in Coase's Penguin,[7] and then in The Wealth of Networks,[8] Benkler contributed to important theoretical foundations for a new way of thinking about online activity−"commons based peer production," technically made possible by a billion PCs and Internet connections−as a new form of organizing economic production, together with the market and the firm. If Benkler is right, the new story about how humans get things done includes an important corollary−if tools like the PC and the Internet make it easy enough, people are willing to work together for non-market incentives to create software, encyclopedias and archives of public domain literature.
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  • So much of what we take for granted as part of daily life online, from the BIND software that makes domain names work, to the Apache webserver that powers a sizable chunk of the world's websites, to the cheap Linux servers that Google stacks into its global datacloud, was created by volunteers who gave their creations away to make possible something larger−the Web as we know it.
  • Is it possible to understand exactly what it is about the web that makes Wikipedia, Linux, FightAIDS@Home, the Gutenberg Project and Creative Commons possible? And if so, can this theoretical knowledge be put to practical use?
  • "We must now turn our attention to building systems that support human sociality."
  • We must develop a participative pedagogy, assisted by digital media and networked publics, that focuses on catalyzing, inspiring, nourishing, facilitating, and guiding literacies essential to individual and collective life.
  • to humanize the use of instruments that might otherwise enable commodification, mechanization and dehumanization
  • By literacy, I mean, following on Neil Postman and others, the set of skills that enable individuals to encode and decode knowledge and power via speech, writing, printing and collective action, and which, when learned, introduce the individual to a community.
  • Printing did not cause democracy or science, but literate populations, enabled by the printing press, devised systems for citizen governance and collective knowledge creation. The Internet did not cause open source production, Wikipedia or emergent collective responses to natural disasters, but it made it possible for people to act together in new ways, with people they weren't able to organize action with before, in places and at paces for which collective action had never been possible.
  • If print culture shaped the environment in which the Enlightenment blossomed and set the scene for the Industrial Revolution, participatory media might similarly shape the cognitive and social environments in which twenty first century life will take place (a shift in the way our culture operates). For this reason, participatory media literacy is not another subject to be shoehorned into the curriculum as job training for knowledge workers.
  • Like the early days of print, radio, and television, the present structure of the participatory media regime−the political, economic, social and cultural institutions that constrain and empower the way the new medium can be used, and which impose structures on flows of information and capital−is still unsettled. As legislative and regulatory battles, business competition, and social institutions vie to control the new regime, a potentially decisive and presently unknown variable is the degree and kind of public participation. Because the unique power of the new media regime is precisely its participatory potential, the number of people who participate in using it during its formative years, and the skill with which they attempt to take advantage of this potential, is particularly salient.
David Toews

Confessions of an Aca/Fan: Critical Information Studies For a Participatory Culture (Pa... - 0 views

  • we need to look at both agency and structure and so we need to end the theoretical conflict in favor of identifying shared goals
  • we need to develop strategies for decreasing the role of ignorance and fear in public debates about new media
  • The participation gap refers to these other social, cultural, and educational concerns which block full participation.
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  • he new "hidden curriculum" is shaping who feels empowered and entitled to participate
  • the model of expressive citizenship suggested by the MacArthur Foundation's emphasis on New Media Literacies
  • we need
  • While schools and libraries may represent the best sites for overcoming the participation gap, they are often the most limited in their ability to access some of the key platforms -- from Flickr and YouTube to Ning and Wikipedia-- where these new cultural practices are emerging.
  • We need to continue to push for alternative platforms and practices which embrace and explore the potential of collective intelligence
  • As John McMurria has noted, the most visible content of many media-sharing sites tends to come from members of dominant groups
  • danah boyd and S. Craig Watkins are arguing that social networks act like gated communities, cementing existing social ties rather than broadening them
  • social divisions in the real world are being mapped onto cyberspace, reinforcing cultural segregation along class and race lines
  • the segregation of cyberspace may be difficult to overcome
  • While corporations are asserting a "crisis of copyright", seeking to police "digital "piracy," citizen groups are seeking to combat a "crisis of fair use" as the mechanisms of corporate copyright protection erode the ability of citizens to meaningfully quote from their culture.
  • the debates over "free labor" represent the most visible part of a larger effort of consumers and citizens to reassert some of their rights in the face of web 2.0 companies
  • In his recent book, Dream:Re-Imagining Progressive Politics in an Age of Fantasy, Stephen Duncombe makes the case for a new model of social change which is playful and utopian, channels what we know as consumers as well as what we know as citizens, and embraces a more widely accessible language for discussing public policy.
  • there is a need for critical theory which asks hard questions of emerging cultural practices
  • There is also a need for critical utopianism which explores the value of emerging models and proposes alternatives to current practices.
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    What follows might be described as a partial agenda for media reform from the perspective of participatory culture, one which looks at those factors which block the full achievement of my ideals of a more participatory society.
Adam Bohannon

Harold Adams Innis: The Bias of Communications & Monopolies of Power - 0 views

  • The Bias of Communication
  • he relative stability of cultures depends on the balance and proportion of their media.
  • a key to social change is found in the development of communication media.
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  • each medium embodies a bias in terms of the organization and control of information.
  • Time-biased media, such as stone and clay, are durable and heavy. Since they are difficult to move, they do not encourage territorial expansion; however, since they have a long life, they do encourage the extension of empire over time.
  • Space-biased media are light and portable; they can be transported over large distances. They are associated with secular and territorial societies; they facilitate the expansion of empire over space. Paper is such a medium; it is readily transported, but has a relatively short lifespan.
  • It was Innis’ conviction that stable societies were able to achieve a balance between time- and space-biased communications media.
  • He also believed that change came from the margins of society, since people on the margins invariably developed their own media. The new media allow those on the periphery to develop and consolidate power, and ultimately to challenge the authority of the centre.
  • Oral communication, speech, was considered by Innis to be time-biased because it requires the relative stability of community for face-to-face contact. Knowledge passed down orally depends on a lineage of transmission, often associated with ancestors, and ratified by human contact. In his writings, Innis is forthright in his own bias that the oral tradition is inherently more flexible and humanistic than the written tradition, which he found rigid and impersonal in contrast.
wjack3047

Why Social Media Marketing is Important for Business - 0 views

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    Why businesses give so much attention to SMM services? One word - communication. Social media marketing services transcend all the formal boundaries existing between a company and its audience and help in establishing a deeper connection with them. Hence, social media's is more or less, the backbone
wjack3047

Advantages of Social Media Marketing for your Business-2018 - 0 views

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    Every business is opting for adopting digital marketing trends to improve their business brand. There are many types of Advantages of Social Media Marketing strategies available in the market which is used for getting huge customers' on your website. So use the best social marketing strategies and face benefits.
wjack3047

Facebook substitutes - 0 views

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    In 2006, an online social networking website named Facebook took the internet world by storm. Everyone was signing up on Facebook and soon it became the largest social networking site. Facebook has dramatically altered the way we socialize and is one of the medium which has defied all physical boundaries.Its popularity has made it favourite among Social Media Marketing Companies that want to tap its huge user base for product advertising and marketing.
Adam Bohannon

Making Sense of Social Media for Marketing: VillageWorks Offers Easy Methods to Help Ma... - 0 views

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    ocial Media. Facebook. Twitter. MySpace. Special interest newsgroups. Everywhere you look these words have replaced the traditional language of communications and marketing. "Everyone" needs to be using "new media" but the fact is that few companies truly know what that means or how to do it well.
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